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Seriously…

Ok, so the Taxi Regulator has had ads on the telly for some time now, but I don’t really pay much attention to ads so I only copped this today. At the end of the ad (which blatantly lies to us by saying, ‘There’s never been a better time to take a taxi’) this message is displayed on the screen:

To compliment or complain ring: 1890 60 60 90

Why didn’t they just say complain?